TrackRec turns your sales achievements into verified proof of performance — so hiring teams see what you’ve actually done, not just what you say.

⚙️ How It Works

1️⃣ Sign up for free & log your wins
Create your profile in minutes and let AI help you record verified sales results.

2️⃣ Match with opportunities
TrackRec pairs you with jobs that match your skills, experience, and goals — no endless scrolling.

3️⃣ Share your TrackRec profile with recruiters
Send a link that speaks louder than your résumé. Show your real performance, not just buzzwords.

4️⃣ Land interviews faster
Get noticed for your proven results — skip the guesswork and move straight to the good part.

👉 Create Your TrackRec →

💬 Success Stories

“TrackRec cut my job search in half. Sent my profile, skipped straight to the good part.”
— Oliver

“My TrackRec link hit harder than any resume. Pure results, no filler.”
— Dagobert

“Used my TrackRec’s recommended salary — closed 20% higher comp.”
— Crystal

“Two clicks to share with hiring managers. TrackRec made me look ready.”
— Annie

“Having my metrics in one place gave me confidence to apply for bigger roles.”
— Daniel

“TrackRec made hiring feel meritocratic — my history did the talking.”
— Nadine

🧭 Why It Matters

In 2025, your results are your résumé.
TrackRec helps you own your track record — and lets companies hire based on real outcomes, not fancy job titles.

Ready to make your deals work for you?
👉 Create Your TrackRec

• Free exposure → Many of these sites rank high on Google.
  

• SEO boost → Backlinks from strong domains (DR 50+).
  

• Targeted traffic → Users actively searching for SaaS/AI tools.
  

📂 Types of Directories

🏆 High Authority (Big Traffic)

• Product Hunt (DR 75, 6M+ visits)
  

• Crunchbase (DR 80, 10M+ visits)
  

• G2 (DR 55, 6.4M visits)
  

• Futurepedia (DR 62, 5M visits)
  

💡 Mid-Tier (Niche but Valuable)

• Easy with AI (922K visits)
  

• SaaSWorthy (900K visits)
  

• Feedough (400K visits)
  

• SuperTools (380K visits)
  

🌱 Early-Stage / Smaller

• AI Tools Arena
  

• AI Infinity
  

• GPT Demo
  

• List in AI
  

Perfect for quick wins + niche relevance.

⚡ Pro Tips Before Submitting

• Write a clear one-liner about your product.
  

• Prepare screenshots + logo (high-quality).
  

• Keep taglines and categories consistent.
  

• Track your submissions (status: submitted/pending).
  

🎯 CTA

Want the Notion template with all 90+ directories (links, DR, traffic, submission forms)?

Follow these 4 steps to replicate it 👇

Step 1: Build Your SMS + Email Funnel

Start with Omnisend (free to sign up).

Why Omnisend?

• Engage leads where they are: email + SMS

• DFY (Done-For-You) customizable funnels

• Pre-built automations to engage + convert

• Personalization based on buyer intent

• Entire setup in under 30 minutes

This ensures your outreach doesn’t just hit inboxes—it actually converts.

Step 2: Find Scaling Companies via LinkedIn Ads

Go to the LinkedIn Ads Library and use this prompt:

👉 “What keywords would a [ICP job title] use in LinkedIn ads if they were hiring, scaling, or launching something new?”

Example: “What keywords would a Head of Marketing at a B2B SaaS use if they were promoting a new feature?”

• Companies running ads are in growth mode.

• Scrape this data with Apify LinkedIn Ads Scraper.

Step 3: Spot Active Buyers via LinkedIn Events

Your buyers don’t just run ads—they host events.

Search for niche-specific events your ICP would host. Use this prompt:

👉 “What types of LinkedIn events would a [Job Title] in [Industry] host to attract buyers or partners?”

Example: “What events would a Revenue Ops Manager in Fintech host to attract CFOs or VPs of Finance?”

• Identify events → Scrape attendee data

• Enrich with Phantombuster or Apify

This step reveals decision-makers already signaling buying intent.

Step 4: Launch a Multi-Channel Campaign

Now, plug in your enriched lists and go multi-channel:

• Personalized emails

• SMS follow-ups

With Omnisend’s flows activated, you’ll start seeing a steady stream of qualified meetings hitting your calendar.

✅ That’s the exact workflow we used to lock in 110+ meetings last month.
Try it out—and watch your outbound go from scattershot to systematic.

Chasing small clients takes up as much energy as going after big ones. But big clients bring:

• Stability

• Better Margins

• Reputation

Your Mission:

The 2025 Game Plan: Multi-Channel Acquisition

Top of the Funnel:

1. Cold outbound

2. Warm outreach

3. Content that hooks them (Reddit, Instagram, LinkedIn, etc.)

Bottom of the Funnel:

1. Community building

2. Niche hacks

Let's break it all down!

1. Cold Outbound That Doesn’t Feel Cold

Here’s how to do it better:

LinkedIn: The Two-List System

1. A-List:

2. B-List:

For the A-List (Dream Clients):

For the B-List (Easier Wins):

2. Warm Outreach

3. Content

4. Build a Community

4. Build a Community

How to Start: A Step-by-Step Timeline

Mastering cold outreach timing using Buying signals

When it comes to qualification, two things stand prime:

#1 Who’re you chasing?

#2 When you’re chasing?

Companies die chasing the wrong people.

Companies die a slower death chasing the right people at the wrong times.

Timing is key.

While it’s hard to generalize this for the many possible businesses and their unending set of problems, skimming through this list of signals or triggers might help you broaden your horizon and progress you to do some pattern matching to identify what might be some good ones (events) to track for your use case.

Especially when you’d like to adopt an account-based approach to outreach (which certainly is quality over quantity), given the limited bandwidth, you’d want to spend quality time on account selection and prioritization.

Good number of veterans would agree that sales is a lot about making conversations interesting and relevant at different stages of the engagement. Needless to say that the money lies where the priorities are.

Raised a Funding Round

Targeting early stage startups? Look for companies that raised a seed/pre-seed round or a small angel cheque in the last 1/3/5 months. Crunchbase/Tracxn are your go-to places.

Pro tip? Dive deeper into understanding the purpose of the funding round. Often, their press announcement would reveal their intentions behind the newly raised capital, such as expanding their team, launching new products, or entering new markets. Use this to align your offer with their growth plans.

Recently changed Tech stack

Use something like BuiltWith to track this. Set up adequate alerts. Example: See companies that just started using Shopify.

Are they using something which integrates well with your tool? Reach out and show them the awesomeness awaiting their current workflow.

Research the reasons behind the tech stack change. Cost savings? Improved functionality/performance? Better UX?.

Raised pricing

Monitor your competitors' pricing using a screenshot API + Zapier automation and reach out to them critically analyzing the move or providing some feedback.

Analyze the changes and identify the reasons behind them. Think they’re looking to target larger enterprises or introducing plans to cater to smaller ticket size customers? Do they offer new features or services? Enough data to start making some sense of the priorities.

Maybe, reach out to potential customers who might be affected by the competitor's price increase. Offer them an alternative solution with better pricing or value for their money. Consider giving them a discount or an exclusive offer to incentivize them to consider your product or service.

Job changes

Monitor job changes within Fortune 2000 companies for instance. Shifts in personnel are usually accompanied by shifts in priorities. Remember, up to 75% of their budget allocation would happen in the first few quarters of them in action.

Leadership hires? The thesis further strengthens.

Departmental growth or reduction

This is the easiest way to reverse-engineer your prospects’ priorities. Did they just double down on their content team? You know what they might be eyeing. Club this with some of their competitor data, you’ve built a very strong, relatable pitch for them.

When used wisely, even studying data about layoffs can be super helpful.

Job Postings

Keep an eye on job postings from your target accounts. If they're hiring for specific roles related to your product or service, it's a strong indication that they might be in need of your offering. Reach out with a personalized message that highlights the value you could bring to their team.

New office location or expansion

When a company opens a new office or expands its current location, it's a clear indication that they are growing and might have new needs. Reach out to them offering your solutions that can help them manage their growth effectively.

New product or service launch

Keep an eye on your target accounts' new product or service launches. This indicates that they are investing in growth and might need additional support. Reach out to them with a tailored pitch, highlighting how your product or service can help them succeed in their new venture.

Industry events or conferences

Participating in industry events or conferences is a strong signal that a company is looking to network, learn, and potentially invest in new solutions. Take this opportunity to connect with them and discuss how your product or service can support their objectives.

Mergers and acquisitions

M&As mean introduction of critical structural & strategic changes. This presents an opportunity for you to reach out and offer your assistance in helping them navigate the transition.

Social media engagement

This might not feel super scalable but super helpful in the early stages. You follow their footprints, you get rewarded.

Customer testimonials and case studies

Monitor your prospects’ and their competitors G2+Capterra more aggressively then themselves. You get important product pain points to talk about

Reverse engineer this - If your target account has recently dropped a testimonial or case study, reach out and showcase how your product or service can provide similar results or maybe complement it.

Staying proactive and your pipeline will thank you for it.

The 3 Skool communities we’re going to be looking at are

1. Max Perzon’s “Free SMMA Course” Community

2. Jordan Platten’s “Agency Owners” community

3. Scott Max’s “ Max Business School”

Intro

This breakdown will help you understand how to create a Skool community for your business/agency, with the goal of turning members into paying clients/customers.

We’re going to break down:

• What they have inside the community

• How they drive traffic to it

• How they increase engagement within the community

• How they’re converting members into clients/customers

What they have inside

For starters, it’s important to note that all three of these communities are completely FREE

Why?

It’s because they understand that the more value they give to their ICP, the higher the probability that their community member will pay them in the future

This is because more value = more credibility + more trust = authority figure

Aside from that, when you create a community based upon your service, you’re only going to attract your target audience

Why else would someone join your free community if they have zero interest in the service you’re offering?

Exactly

So to start, it’s absolutely imperative that your community is completely free if your goal is to turn these people into future clients/customers

All of these communities have a free master course within their community

This serves as their community’s MAIN lead magnet and incentivizes people within their ICP to join their community

To create your own master course, it’s pretty simple

Write out your agency’s master plan for helping clients

And create a video breakdown that details each section

Give value, but not everything

If you’re having trouble creating a master plan, ask yourself:

“How would I help a client from A to Z with my service” and write it out from the very beginning to the very end

Cool now you have a master course

How they drive traffic to it

These guys ALL create content and plug their lead magnet as a CTA

Jordan Platten and Max Perzon both have decently sized Youtube channels:

• Jordan with 283k subscribers

• Max with 43.3k subscribers

And Scott Max has a huge email newsletter with over 250,000+ subscribers

I know what your thinking though

“I don’t have nearly the size of that audience”

Don’t worry

While your community might not grow as fast or as large as these guys’, you can still get a great amount of people into it and convert them into clients/customers

So how do they plug their lead magnet in their content?

Max and Jordan both create content that directly reflects the knowledge and value within their community:

These pieces of content serve as “top-of-funnel” for their lead magnet

How it works, is that people:

• Watch their video → Learn about the skill → Have a desire to learn more → And then join the community

Scott Max does the same, but instead of utilizing Youtube, he uses an email newsletter

So how can YOU create content that funnels people into your community without that large of an audience?

By utilizing:

• Twitter

  • Giveaways

  • Threads/Long-form tweets with a CTA to join your Skool

  • DMing people that fall along your ICP

• Short-form content

  • Giveaways

  • CTA to join your Skool community

• Youtube Videos

  • CTA to join Skool community

• Sales Pipeline

  • Re-engaging with old prospects and clients

How they increase activity within the community

In order to have a free Skool community that converts members into paying clients/customers

You need to have active members

If someone joins your community but never engages with any of the content, the members, or you

It’s going to be VERY hard to convert them

So how do these guys get people in their community to engage?

For one thing, the more members you have the better

This is why you should NEVER stop trying to drive traffic to your community

The more people in a community, the higher probability someone will be active

This is obvious

But aside from having more community members, you need to create incentives

This is Skool’s best feature on the platform

Community members are awarded points based on:

• How much of the “course” they consume

• How many posts they make

• How they engage

• Etc.

These guys are taking advantage of this feature, by only allowing certain courses to be viewed by certain members of a level

Incentivizing the member to engage and stay active within the community

So if you want to increase activity amongst your members, you need to create as many incentives as possible

This can include:

• Free one-on-ones

• Courses

• Resources

• Live reviews

• Advance teachings

It can be anything you think that people would like to see

Just make sure your stuff is ACTUALLY VALUABLE, so that people see the value of engaging and leveling up

How they’re converting members into clients

Now for the part many of you were probably waiting for, how are these guys making money off of these communities

These guys are profiting off of free communities by upselling either a much more advanced version of the free community or by offering DFY services

Jordan runs a mentorship program that teaches you how to sign 5 clients for your agency

Scott Max runs an incubator program

All of the information within their Skool communities are highly valuable, but there are still many people who need further help after consuming their content

This is where appointment setters and upsells most likely come into play

Appointment setters DM members within the community (the ones that are active), to see how their progress is and if they need any specific help

Some of these want help and are interested in the advanced program or DFY service

They book a call and some end up signing

Upsells are also most likely used during the one-on-one calls with the same goal as above

So how can you convert your members for your community?

By either utilizing appointment setters or setting/closing the sales calls yourself

Find members who are most active within your community and see if there are any specific areas they need help with

If so

Offer a free strategy call where you pitch them the idea of working together

Also DM members a part of your community who fall directly under your ICP, even if they’re not super active but have a legit business

Conclusion

And that is how you can create your own and scale your agency’s revenue

This GTM workflow booked us 110+ meetings in June.

Here’s how you can plug it in ↓

1. LinkedIn Ads

• Go to the LinkedIn Ads Library
  

• Prompt:

“What keywords would a [ICP job title] use in their LinkedIn Ads if they were hiring, scaling, or launching something new?”

Example:

“What keywords would a Head of Marketing at a B2B SaaS use if they were running ads for a new feature launch?”

• Find companies running ads → these are likely scaling

• Scrape the list using Apify LinkedIn Ads Scraper

2. LinkedIn Events

• Search for niche-specific events on LinkedIn
  👉 Prompt:

“What types of LinkedIn events would a [job title] in [industry] host to attract potential buyers or partners?”

Example:

“What types of events would a Revenue Ops Manager in Fintech host to attract CFOs or VPs of Finance?”

• Find events hosted by your ICP

• Scrape and enrich using Phantombuster or Apify

3. Facebook Ads Library

• Go to the Facebook Ads Library

• Search your ICP’s niche keyword

• Identify active advertisers in your niche

• Scrape & enrich list manually or via scraper tools

4. Reddit

• Grow a karma-rich account in your niche
  👉 Repurpose viral LinkedIn/IG content

• Build trust by engaging on ICP-related subreddits

• Drop your lead magnet subtly

• Collect emails in DMs or via landing page

5. Run a Multi-Channel Campaign

Centralize ops with Saleshandy:

✅ Email sending automation
✅ Lead finder database
✅ Email infra + warmup
✅ Unified inbox
✅ Analytics

110+ meetings in one month didn’t happen by chance.
This GTM workflow targets signals, not just job titles.

It’s built around one principle:
Buyers leave digital breadcrumbs when they’re ready to move.

– Running ads?
– Hosting events?
– Showing up in Reddit threads?

Those are high-intent signals. And with this system, you don’t just track them—you act fast, across multiple channels, with zero manual busywork.

Steal this system.
Plug it in.
And let your pipeline grow itself.

Your ideal customers are bombarded with cold emails, ads, and demo requests every day. Most of it feels generic. Most of it gets ignored.

To win attention—and trust—you need a smarter system. One that doesn’t rely on a single channel. One that gets your product in front of the right people, in the right way, without wasting time on unqualified leads.

That’s where this roadmap comes in.

We’ll walk you through how to launch your first multichannel outreach funnel—step by step. A funnel built specifically for SaaS products. A funnel that combines cold email, LinkedIn, and interactive demos using Walnut—so you can show your product before even hopping on a call.

You’ll learn how to:

• Define your ideal customer profile based on real buying signals

• Craft personalized outreach that doesn’t sound like spam

• Create a self-guided product demo that sells for you 24/7

• Plug this into a multichannel system to reach prospects across touchpoints

• Track replies, clicks, demo views—and know exactly what’s working

By the end of this guide, you’ll have a fully working outreach funnel built to bring in qualified leads and shorten your sales cycle. No fluff. Just a repeatable way to grow

Finding the Perfect Market

The market you choose matters more than any other strategy. If there's a crowd that’s starving—desperate for what you offer—they’ll buy almost anything.

You can have the best product, lowest prices, and perfect location—but if no one wants it, you won’t sell a thing. On the flip side: if everyone desperately needs your solution, even a poor one will rake in cash.

🔍 How to Spot a Starving Market

1. Deep, Urgent Pain

People should feel a burning need for your solution—not just a mild desire.

Examples: chronic pain, urgent business challenges, or pressing life problems.

Where there’s real pain, there’s high willingness to pay. (medium.com, shortform.com, linkedin.com)

2. Ability to Pay

Your market must be financially capable.

No matter how bad their problem, broke or non-paying audiences won’t convert. (shortform.com)

3. Easy to Reach

You need to connect with your market efficiently.

If you can’t reach them via ads, content, or outreach, your funnel won’t work. (shortform.com, nerdmarketing.com)

4. Growing Demand

A growing market makes growth easier.

Declining markets fight you every step of the way. (shortform.com, kseniavotinova.com)

✅ In Summary

A thriving business is built on three essentials:

1. Starving crowd (urgent need)

2. Means to pay

3. Ready access

   Add a growing market, and you hit compound growth.

Skip the rest—find where deep pain meets real demand, reach them, and you’ll be in a strong position to win.

Demo flow design (capture via Walnut)

Before we walk you through the step-by-step process, here’s what you need to know:

Walnut is a powerful no-code platform that lets SaaS teams create interactive product demos—without needing engineering support. Whether you're a founder, marketer, or sales engineer, Walnut helps you turn your product into a clickable story your prospects can explore on their own.

In this guide, we’ll show you exactly how to go from a blank screen to a fully functional, personalized demo—one that you can embed on your website, drop in your email outreach, or use during live sales calls. No fluff, no jargon—just a simple workflow that helps you shorten sales cycles and show off your product the right way.

Let’s begin.

Step-by-Step: Creating a Demo with Walnut.io

1. Sign Up & Install the Extension

• Create your free Walnut account at walnut.io.

• Install the Walnut Chrome Extension from the Chrome Web Store.

• Pin the extension to your browser for easy access.

• Recommended: Use Chrome version 103+ and set your zoom to 100% for best performance.

2. Start a New Demo Template

• Click on the Walnut extension and select “New Template.”

• Give your demo a name (e.g., “Onboarding Walkthrough”).

• Choose your capture mode:

  • Continuous Capture for multi-screen flows (automatically records every click).

  • Single Capture for one screen at a time.

• Your browser will refresh with a capture banner at the top.

3. Capture the Product Flow

• Navigate through your product just as a user would.

• Every click records a new screen (e.g., Home → Dashboard → Settings → Reports).

• Once finished, click the Walnut icon again to end the capture.

4. Preview the Demo

• Click “Preview” inside Walnut to test how the demo works.

• Mapped screens will allow interaction (hover, click).

• Unmapped areas will be disabled, keeping the user on a guided path.

5. Edit and Personalize

• You can now edit the captured screens:

  • Change any visible text (e.g., “Welcome” → “Hi John”).

  • Remove or edit interface elements like buttons, headers, or sidebars.

  • Add dynamic variables (e.g., prospect name, company logo) for personalization at scale.

6. Map Navigation

• Link elements like buttons and tabs to specific screens in your flow.

• This ensures that users follow a structured path and don’t get lost.

7. Add a Guided Walkthrough

• Use Walnut’s “Guides” to overlay instructions and messaging:

  • Add step-by-step bubbles, modals, or tooltips.

  • Style them with your brand fonts, colors, or even embed videos.

  • Define the flow as linear (step-by-step) or nonlinear (click-to-explore).

8. Publish and Share

• Generate a shareable link or embed code.

• Add it to your website, landing pages, email sequences, or resource hub.

9. Track Demo Performance

• Walnut's built-in analytics show:

  • Number of sessions and viewers.

  • Click-through rates per screen.

  • Guide completion rates.

  • Drop-off points in your demo flow.

10. (Optional) CRM Integration

• Integrate with Salesforce or HubSpot.

• Track demo influence on pipeline movement, deal size, and close rates.

Example: See if deals close faster when a demo is shown at Stage 2 vs. Stage 4.

Conclusion

If you’ve followed each step in this roadmap, you now have more than just a product demo—you’ve built a powerful multichannel system that can consistently bring in qualified leads, shorten your sales cycle, and increase conversion rates.

Here’s what you’ve done:

✅ Identified a high-potential market based on pain, purchasing power, reachability, and growth

✅ Built an interactive, no-code demo using Walnut that lets prospects see and feel your product in action

✅ Embedded this demo into your outbound funnel—across cold emails, and LinkedIn inbound messages.

And most importantly:

You now have a sales asset that works even when you’re not in the room.

No more generic screenshots.

No more waiting to “book a demo.”

No more guessing what’s working.

Just a structured, scalable, and proven process to put your product in front of the right people—and let it speak for itself.

Pawan Rochwani had been there. After helping launch Finlens – AI CFO for SaaS and reviewing 100+ SaaS go-to-market plays…

We built one resource that fixes all of it.

What most founders think they need:
⚠️ Fancy UI
⚠️ Paid ads from day 1
⚠️ SEO blogs that barely convert

What actually gets results:
✅ Clear value prop & onboarding
✅ Cold emails that spark actual convos
✅ Metrics that speak for themselves (MRR, churn, runway)

This guide includes:
→ 20+ battle-tested conversion strategies
→ SaaS cold email bundles that work
→ Growth vault with curated tools & docs
→ Finlens – AI tool that tracks MRR, burn, churn (like a CFO)

This isn't theory. This is the exact playbook we’re using right now.

1) SaaS Conversion Strategies

Getting traffic isn’t the problem. Converting it is.
Most SaaS teams obsess over acquisition but ignore the leaky funnel right beneath them.
Effective conversion isn’t about flashy design or aggressive CTAs—it’s about frictionless UX, strategic copy, and knowing exactly when to ask for the signup.
This doc breaks down real-world strategies that turn free users into paying customers—and browsers into believers.

CLICK HERE to access

2) Cold Email Bundle

Think cold email is dead? That’s what your competitors want you to believe.
This bundle unpacks the exact frameworks, scripts, and systems used to land replies from investors, clients, and hard-to-reach decision-makers.
From ice-cold outreach to warm conversations—every template has receipts.
Steal what works. Ditch what doesn’t.

CLICK HERE to access

3) Growth Resources

Tired of spinning your wheels trying random growth tactics?
This section gives you the exact resources SaaS teams use to scale—from onboarding flows and retention playbooks to pricing page teardowns and A/B-tested copy.
No fluff. Just the tools, links, and mental models that actually move the needle.

CLICK HERE to access

That’s a wrap for this edition.
If there’s one thing to take away—it’s this: growth doesn’t come from guessing. It comes from frameworks, systems, and relentless testing.
Use what’s inside. Break it. Rebuild it. Make it yours.
And when you’re ready for more swipe files, playbooks, or unfair advantages…
You’ll know where to find them.

—Until next time.